For the Living.

Stayed InHeaded OutGatheredWanderedLivedStayed InHeaded OutGatheredWanderedLivedStayed InHeaded OutGatheredWanderedLived
Live from a b-school in Gurugram

Objects that quietly become part of your life.

For homes that are lived in. For weekends that never go to plan. For the friend who always says, "One more, for the living."

 Explore the Collection → Our Story

*results may vary. ours involved a bedsheet, a projector, and one very loud neighbour.

Card 1
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Toys
Lab № 01
01 · Category

Toys

Small joys, engineered. The desk fidget you keep clicking through meetings. The puzzle that lost you a whole Sunday. The thing you'll gift and secretly want back.

  • Desk fidgets, ranked
  • Wooden puzzles for adults
  • Nostalgia box (batteries not included)
  • The one that made everyone at the hostel try it
Play the lab →

*officially for gifting. mostly for keeping.

02 · Category

For nights that go a little longer. 

Pocket-sized experiments — for nights that go a little longer.

  • Portable Mini Projector
  • Instant Camera with Printer
  • Scalp & Neck Massager
  • The one that hums a little (still worth it)
See what plugged in →

*battery numbers on the box are optimistic. ours are honest.

For nights that go a little longer. 
Lab № 02
Crochet
Lab № 03
03 · Category

Crochet

Little woven things with more personality than most furniture.

  • Bouquets that never wilt
  • Amigurumi (they have names)
  • Coasters with opinions
  • The scarf that took Ananya six weekends
Meet the makers →

*if a stitch looks off, it's a signature, not a defect.

04 · Category

For Everyday Corners.

For homes that are lived in. Tested against midterms, Sunday movies, and one very serious nap competition.

  • Bean bag, adult-sized
  • The chair that swallows you
  • Floor cushion (secretly the best one)
  • Reading nook, in a box
Sit down and stay →

*we ranked these by how hard it was to get up.

For Everyday Corners.
Lab № 04
For creative you.
Lab № 05
05 · Category

For creative you.

For plans that weren't planned.

  • Jigsaw puzzle
  • Customised for your loved ones
  • A gift that bring back memories
Open the box →

*the only gift that keeps your loved ones happy and curious.

Tried · Tested · Argued over · LovedTried · Tested · Argued over · LovedTried · Tested · Argued over · LovedTried · Tested · Argued over · Loved
The Method

How stuff gets on this site

M1

Real rooms

Hostels, kitchens, terraces. Never a white box.

M2

Hands in frame

Someone is always using the thing. Products at rest are products unsold.

M3

Flash on, polish off

Honest shadows. Slightly imperfect. Feels like a memory.

M4

Signed by a name

"Tested by lab rats, week 2" is our version of a certificate.

*the 2-store test: if the quality & service is offered on two other stores, that product doesn't need our services.